What’s New

A look at what's next for physical merch.

• CDs and vinyl with HotWax
  We're adding a HotWax integration so you can offer physical CDs and vinyl to your fans. Bring your music into the real world without the usual fulfillment headaches.

• Print on demand, reimagined
  Print on demand is getting a major update. You'll no longer need to set up your own Printful account to get started. We're also introducing AI merch generation, making it ridiculously easy to spin up your own merch brand from scratch.

HITCHAT is officially out of Beta, and it's ready to put your social media communication on autopilot.

• We're kicking things off with Instagram. Ask your fans to drop a comment, they comment something like "FREE," and HITCHAT automatically sends them a link to your new album. That's it. You set it up once and let it run while your fans do the rest.

• More platforms coming, but this is the start of hands-off fan engagement. Turn followers into fans and make money while you sleep.

More visibility into what you're using and where it's going.

• Track your storage and AI tokens
  You can now keep an eye on your storage usage and your AI token balance in one place. Free users get 150 tokens to try things out, and paid users on the Indie tier get 1,500 AI tokens every month.

• One central library for all your files
  Storage now lets you drill in and see every file you've uploaded, audio, photos, and videos, across merch, ticketing, and music releases. It's all in one central library, so nothing gets lost.

We launched our new point system and pricing, built to be about as artist friendly as it gets.

You earn points just for doing what you're already doing: releasing music, communicating with your fans, and making sales. Those points add up over time, and soon you'll be able to trade them in for rewards.

No hoops, no busywork. Just keep building your career and watch the points stack up. Rewards coming soon.

Released June 24th, this is the foundation for our AI initiative, and it starts by taking your fan communication off your plate.

Now when you create a Music Release, our AI automatically drafts your email and SMS for you as a task. Review it, approve, and mass send, or tweak the copy and send when you're ready. Either way, your fan comms are on autopilot.

This is just version1. A lot more is coming.

New ways to see who your fans are and how your releases are landing.

See where your fans are in the world
A new interactive map lets you visualize your fanbase from a global view all the way down to country and state level. Hotspots show you exactly where your fans are concentrated, so you know where your support is coming from.

Release Insights, now in a 30-day view
A new release insights chart shows how your releases are performing over a rolling 30-day window. See when fans are showing up, how far out the support stretches, and how much they're bringing, all in one place.

Two improvements to make your music releases richer and easier to collaborate on.

Add music videos to your releases
You can now add music videos to a Music Release, either as an asset on the release itself or as a reward inside your reward tiers. Give fans the full experience, or make that video the perfect unlockable.

See your collaborations in one place
Get added as a collaborator on a project? You'll now see every release you're part of right inside your Music Release page. No more guessing what you've been tagged on, it's all right there.

We're opening up two new programs built to help labels and communities do more on the platform.

The Indie Label Program
Built for indie labels running a small roster. One plan covers up to 6 artist seats and 2 admin team seats, all under a single price. It's the sweet spot for labels with 2 to 6 artists who want to grow together, and everyone gets the full builder.

The Partnership Program
Got a community? Turn it into a revenue stream. Onboard the artists you already work with, get them building fast, and earn rev share as they grow. Your network, now working for you.

Love how another artist's site looks? Found a layout that just works? Paste the URL, hit clone, and you've got an instant starting point to make your own.

• Start from anything: clone your favorite artist's site or any website on the web. No blank canvas, no guesswork.

• Make it yours in minutes: swap the images, text, and videos, and just like that it's your site.

• From inspiration to live, fast: skip the setup and jump straight to the fun part.

Paste a link, make it yours. 🚀

We rebuilt the website builder from the ground up so you're no longer boxed in by templates. Now you get free range to design a fully customized artist site, top to bottom.

• Total control — every section, every element, yours to shape. Build the exact site you're picturing, no compromises.

• Made for your brand — colors, fonts, layout, vibe. Your site should look like you, and now it can.

• Still ridiculously easy — all that power, none of the headache. If you can imagine it, you can build it.

More flexibility. More customization. A site that's unmistakably yours. Go make it.

• Music releases can now be scheduled for a future date